Gong valuation falls to $4.5B in ongoing secondary deal talks.

The unicorn, once valued at $7.2B, is closing on a deal following a year of rising AI-driven revenue, with Gong’s ARR reaching roughly $300 million.

Unicorn Gong, which in 2021 was valued at approximately $7.2 billion, is currently conducting a secondary round for company employees and investors at a valuation of roughly $4.5 billion, Calcalist has learned. The offering, conducted through Nasdaq’s private market platform, is now in advanced stages. Calcalist recently reported that the company reached an annual sales run rate of approximately $300 million in January of this year, driven largely by the adoption of AI.

Gong has developed an AI-based platform that provides sales teams with tools to improve productivity, increase forecasting accuracy, and accelerate revenue growth through a deep understanding of customer behavior and business trends. The company currently serves more than 4,500 customers, including four of the ten largest companies in the world, according to Fortune, across industries such as technology, telecom, financial services, media, and healthcare.