Trip Reaches $300 Million Valuation After Securing $40 Million in Funding

TRIP, the calming beverage brand that launched just six years ago, has announced its latest $40 million funding round at a valuation exceeding $300 million — the latest sign of investor appetite for functional, health-focused beverages as alternatives to traditional sodas and alcohol.

The London-founded company, led by CEO and cofounder Olivia Ferdi, projects $100 million in profitable revenue this year and expects to double that by 2026.

It’s an ambitious trajectory in an increasingly crowded market, where prebiotic sodas like Poppi (recently acquired by PepsiCo for $1.95 billion) and OLIPOP (valued at $1.85 billion) have already staked significant territory. With TRIP’s expanded product line — currently including magnesium drinks, supplement gummies, electrolytes, and more — the company is positioning itself as a comprehensive wellness brand rather than a single-category beverage play, potentially opening multiple revenue streams and retail touchpoints.

TRIP’s growth has been fueled by celebrity investors including Joe Jonas, Alessandra Ambrosio, Paul Wesley, and Ashley Graham, alongside growth-stage consumer fund Coefficient Capital. The company has secured distribution in 10,000 US doors and 50,000 globally, including major retail outlets like Target, Whole Foods, and CVS. Though it remains significantly smaller in scale than competitors who’ve already been snapped up by beverage giants, the company’s strategic plan includes further expansion in the US market, a “hyper-growth phase” as Ferdi puts it.

Olivia Ferdi, cofounder and CEO of TRIP

Courtesy of TRIP

TRIP’s bet is on a unique category it calls “calm” — targeting consumers looking to manage stress and distinguishing itself from gut-health focused competitors. The brand’s pastel-colored packaging, combined with functional ingredients like CBD (in UK markets) and adaptogens, together with great-tasting flavors, has created a product consumers want to be associated with. That brand affinity has translated into half a billion social media impressions in the past year alone, according to the company.

“It’s been an incredible whirlwind of ultra-high growth, fast learnings and evolution both personally and professionally,” Ferdi says. When asked what advice she’d give female founders today, she emphasizes authenticity: “I would encourage female founders to take confidence in your lived experience, do not diminish your truth and the conviction that if you are a customer looking for this, it’s likely that others are also searching for what you are building.”

TRIP’s timing appears opportune. As Americans report being more concerned about stress and mental wellbeing than diet or exercise in 2025, the brand sits at the intersection of two major beverage shifts: the better-for-you movement and the decline of alcohol consumption. Sixty-six percent of adults are actively reducing sugar, while 45% of Gen Z adults have never tried alcohol.

TRIP’s “better-for-you” product line now includes electrolyte, supplement gummies, and magnesium drinks

Courtesy of TRIP

“Leading this category of calming beverages meant we couldn’t rely on a blueprint,” Ferdi explains. “Being highly customer-centric and building a community around a shared mission is what drives sustainable growth.”

The $40 million injection will accelerate US expansion and strengthen TRIP’s partnership with Calm, the leading meditation app with over 100 million downloads. Every can now includes a free Calm membership — a cross-promotional strategy that reinforces the brand’s wellness positioning while adding tangible value beyond the drink itself. It’s the kind of mutually beneficial partnership that helps both brands reach adjacent customer bases without heavy marketing spend.

For Ferdi, balancing viral social media success with major retail presence requires staying true to the brand’s authentic mission. “The balance comes from staying true to our core as a customer-centric brand with an authentic mission: to help one billion people find calm in the everyday chaos,” she says. “We stay extremely close to consumers and their feedback.”

What’s next? Scaling from $100 million to $200 million — a challenge that will test whether the brand can maintain its community-driven ethos while competing with better-capitalized rivals. “This next phase of growth requires focus,” Ferdi notes. “For me personally, as our incredible team continues to grow across the globe, I am focusing on my role as a Co-Founder and CEO, supporting our people and culture to navigate this exciting phase.”