The Competition Commission of Pakistan (CCP) has officially given its approval for the merger of M/s. Milcobel CV with and into M/s. Zuivelcoöperatie FrieslandCampina U.A., under a formal merger agreement.
Zuivelcoöperatie FrieslandCampina U.A., a leading Dutch cooperative, sources milk from the Netherlands and Belgium and processes it into a diverse portfolio of dairy products. In Pakistan, the company is represented through its subsidiary, FrieslandCampina Engro Pakistan Limited (FCEP), which is actively involved in producing and marketing various dairy products for the local market.
On the other hand, Milcobel CV, a Belgian cooperative, operates within the same business sector and supplies milk powder products to Pakistan. These products are marketed under the brand names Inco and Binco primarily through business-to-business (B2B) arrangements.
During its evaluation, the CCP identified the relevant market as “Dairy Products – Milk Powder”, with the geographic scope specifically limited to Pakistan. After thoroughly reviewing the potential impact of the merger, the Commission concluded that the consolidation would not lead to the creation or strengthening of a dominant position within the defined market.
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