The Competition Commission of Pakistan (CCP) has forwarded a request from the Pakistan Retail Business Council (PRBC) and the Chain Store Association of Pakistan (CAP) to the Pakistan Telecommunication Authority (PTA), seeking action against the popular e-commerce platform Temu.
Concerns Over Unregulated Operations
According to an official CCP letter dated August 22, 2025, PRBC and CAP raised objections against both Temu and Shein, arguing that the platforms are operating in Pakistan without necessary regulatory approval. The PRBC, in particular, urged the government to restrict Temu’s operations, warning that its practices could negatively impact domestic retailers and consumers.
CCP Defers Authority to PTA
In its response, the CCP clarified that under the Competition Act, 2010, it does not have the legal mandate to impose bans or block mobile applications available through platforms such as the Google Play Store. Instead, it highlighted that the PTA is the competent authority responsible for regulating and restricting digital platforms under relevant laws.
“In view of the above, the matter is hereby forwarded to the PTA for further necessary action, if deemed appropriate,” the CCP stated in its letter.
Decision Rests With PTA
The final call now rests with the Pakistan Telecommunication Authority, which may decide to block Temu or impose operational restrictions on the platform in the country. The move reflects growing concerns from local retailers who fear that unregulated foreign e-commerce platforms could undermine Pakistan’s domestic retail ecosystem.
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