Murree Brewery Crosses$100 Million Revenue Milestone for the First Time

Murree Brewery has achieved a historic financial landmark by surpassing $100 million in annual revenue for the first time in its 165 years of operations. The company reported Rs28.6 billion in net revenue for the fiscal year ending June 30, 2025 — reflecting a robust 20% growth compared to the previous year.

Strong Profit Growth Accompanies Revenue Surge

In addition to record-breaking revenue, the brewery’s net profit rose by 24.4%, reaching Rs3.3 billion. This impressive jump was attributed to higher sales volumes, selective price increases, and improved profit margins. Despite challenging market conditions, Murree Brewery effectively navigated through economic pressures and consumer spending slowdowns.

Non-Alcoholic Products Drive Expansion

A key contributor to the company’s success was its expanding portfolio of non-alcoholic beverages. By diversifying its product lines, Murree Brewery managed to attract new customers and reduce its reliance on traditional offerings. This segment provided significant momentum at a time when overall demand in the wider market showed signs of slowing.

Financial Discipline and Innovation

The management highlighted its disciplined approach to cost control, timely pricing strategies, and resource management as crucial factors behind the performance. Careful monitoring of expenses, coupled with strategic price adjustments, allowed the company to protect and expand its margins.

Looking ahead, Murree Brewery said it plans to continue emphasizing innovation and efficiency, ensuring sustainable growth even amid ongoing economic challenges.

A Milestone Achievement

Crossing the $100 million revenue threshold represents more than just a financial milestone; it underscores Murree Brewery’s ability to adapt and thrive in changing times. The company’s steady progress also signals its ambition to further solidify its standing in both the local and international beverage markets.

With a combination of resilience, diversification, and forward-looking strategies, Murree Brewery has demonstrated that its legacy — built over more than a century and a half — is not only enduring but evolving to meet the future.